At FC Designs we make it our business to help clients acquire customers more effectively than any of our competitors.

We are totally focused on strategy and investment - on maximising the cost-effectiveness and turn-around times of campaigns through effective end-to-end campaign management. And whatever service we provide, from creative to delivery and data services we stick firmly to our commitment to deliver advertiser ROI because of our understanding of the real value of email data.

Email Planning and Buying

Our experienced Planning and Buying team truly understands how to run effective campaigns. It's an understanding founded on the development of strategies and investment in data for hundreds of large volume campaigns since 2000.

Our robust approach is distinguished by its application of traditional direct marketing techniques to our email planning. We also pre-test every variable from creative to response. In this way, we risk only a tiny proportion of clients' budgets on any particular list.

We de-dupe any bought-in lists against a client's internal database, once again minimising potential wastage. What's more, to ensure any risk is reduced to a minimum and ROI maximised, we measure all performance against client acquisition costs.

FC Designs is one of the largest buyers of B2C email media in the UK with significant power to negotiate with list owners and execute strategies cost-effectively. This means we can leverage the combined spend of our clients to increase commissions and reduce rates through the quarterly "Trade Reviews" we negotiate with major list owners.

Taken together, we have the most sophisticated email planning and buying operation available to advertisers.

Campaign Management

A common concern leveled at email marketing is that managing campaigns can be time-consuming and labour-intensive. At FC Designs, we relieve clients of the task by providing a single resource for managing the whole process smoothly.

FC Designs' dedicated Campaign Management Unit probably the only one of its kind in the industry facilitates the planning, buying and delivery process. It sets up and tests each campaign to make it bullet-proof by checking, for example, that emails reach inboxes correctly and by ensuring deliverability to all ISPs.

By streamlining the process in this way, we are able to turn large volume and multi-list campaigns around very quickly.

Data Collection

FC Designs are data collection specialists generating 100,000s of qualified prospects for clients every month. FC Designs' data collection platforms focus on generating self-qualified prospects, whether for database marketing, lead generation, regular email campaigns or online registrations. Our technology allows us to capture the full details (postal, email, telephone number, demographic and specific lifestyle) of all browsers who choose to opt-in to a client offer.

Data Services

FC Designs can manage a full range of data services including database profiling, list cleansing and de-duping services to ensure that advertising budget is used in the most efficient way.

Creative

FC Designs’ experience of managing hundreds of successful email campaigns gives us a perfect understanding of which creative formats work and which ones don't. And we maximise deliverability by applying only terminology and designs acceptable to email filtering systems.

Email consultancy

FC Designs’ vast experience and industry leading position in email buying and purchasing means we can advise on all matters relating to email marketing - including deliverability, ISP relations, industry developments, data protection issues, compliance, strategy, and much more.