Microsites are a vital tool in any high-visibility eCommerce campaign. They allow the development of specific, product-focused marketing in a flexible, dynamic manner.

A microsite is a website developed to target one particular product, service or campaign. Their applications are diverse - they can capture marketing information, offer product samples, enhance brand awareness, produce highly targeted sales enquiries, or deliver an audience to a limited, seasonal offer.

Larger brands often produce microsites for each of their product lines in order to associate each one individually with a highly specific visual style. Product-targeted microsites also provide the user with the accurate, relevant information they seek as rapidly as possible, thus reducing attrition rates and enhancing customer retention.