Once you have invested time energy and resources into developing your site there is often little energy left to ask yourself a simple question – Is it any good?

Even if you have managed to satisfy yourself, your MD, marketing and finance directors, there is still a crucial audience to assess. Users are often the last to be involved in the process, long after fundamental structure navigation and content decisions have been taken.

Usability testing involves observing users navigate your site.  What issues do they come across? Is it easy to find the information they need? This is repeated with multiple users, ultimately determining the majority of your usability issues, while gaining invaluable insight into your target audience’s behaviour. You will start to see the site as others do, not from the hard slog and politics of its creation, and begin to find the answer to the important question – Is it any good?